With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America’s first major news medium: radio. According to Statista, radio is still the second most powerful medium in the United States, capable of reaching 59% of the population on a daily basis.
Commercial breaks aren’t the only way to spread your name and grow brand awareness, though. Life often requires thinking outside the box, and in this case it means thinking beyond the commercial break.